For over 20 years, we have been supporting companies from around the world on the French Riviera and in Monaco with a simple conviction: events are not just programmes. They are moments of life, shared emotions and memories that bring people together.
We believe in the power of human experiences, those that unite teams, strengthen relationships, inspire talent and celebrate success.
It is this philosophy that gave birth to Incentive Concept.
Incentive Concept was founded in Monaco in 2000, at the heart of a territory where excellence, hospitality and the art of living are part of the culture.
Headquartered at 23 boulevard Albert 1er, right above the Automobile Club de Monaco, the agency has grown alongside one of the world’s most demanding and inspiring event destinations.
Founded by Laurence Cellario, whose international background deeply shaped the agency’s vision from the very beginning, Incentive Concept was built on a unique perspective of incentive travel.
After 17 years in the United States, Laurence chose to bring the incentive culture back to her native Monaco, blending international standards, strategic thinking and Mediterranean art de vivre to create meaningful corporate experiences.
Over the years, the agency has grown with a constant ambition: to imagine corporate experiences that inspire and resonate.
We have supported:
Incentive Concept is a passionate, multilingual team, deeply connected to the French Riviera and to the quality of human relationships. Operating across Monaco, the French Riviera, Provence, Italy and Corsica, we design and deliver:
…with an uncompromising focus on the experience lived by your guests.
Our role: transforming your business objectives into shared emotions.
Our strength: local expertise, creativity and the ability to deliver sincere, elegant and memorable moments.
At Incentive Concept, we do not simply organise events. We design and deliver experiences where everything works smoothly, feels right and serves a clear objective.
Our DMC expertise is built on:
From the first brief to on-site delivery, we ensure clarity, control and consistency at every stage.
Understanding your ambitions, your teams and what truly matters
Creating unique experiences, never standardised
Managing every detail with precision and fluidity
Delivering authentic experiences rooted in the destination
Places where landscape, light and energy naturally meet the rhythm of business and Mediterranean art de vivre.
Sunset dinners facing the sea.
Conversations carried by the breeze during a maritime experience.
Suspended moments in hilltop villages.
Smiles shared during a team challenge.
The intimacy of a private evening in an exclusive venue.
This territory is our playground, and your source of inspiration.
The core DMC agency, creating premium corporate experiences on the French Riviera and in Monaco.
Your human, local and committed partner for events that unite and inspire.
Our entity dedicated to Monaco Grand Prix Formula 1® hospitality.
VIP terraces, private suites, yachts, rooftops, an expertise entirely focused on one of the world’s most prestigious sporting events.
A moment that creates smiles, connections, ideas and renewed energy. We will be by your side from the very first conversation to the final moment on site.
